Insight

Communicating on social networks is no easy task, even in 2019. While 2 out of 3 French people say they are irritated by online advertising (source: IFOP), spending on digital advertising is constantly increasing (source: E-Marketing).

In partnership with the Talkwalker monitoring and analysis tool, we offer you an analysis of the Tour de France 2019, a global event preceded only by the Olympic Games and the Men's Football World Cup in terms of audiences.

After The Perfect Match, the sponsorship observatory of the 2018 World Cup and then the Rolex Paris Masters, here is the variation of our observatory on the women's soccer World Cup. This time we are looking in more detail at brands that have the status of national supporter. Data related to France's World Cup matches on the day of the match, on D-1/D+1 were collected.

On June 12, the Professional Football League announced a future naming partnership with the Uber Eats brand starting in 2020. This information quickly went viral and was widely shared on social media and media sites. On Twitter alone, in 24 hours, no less than 21,493 contents mentioned this partnership.

The Perfect Match, the sponsorship observatory of the 2018 World Cup and then the Rolex Paris Masters, here is the variation of our observatory on the women's soccer World Cup. This time we are looking in more detail at brands that have the status of national supporter. Data related to France's World Cup matches on the day of the match, on D-1/D+1 were collected.

While all the national fans spoke during the Les Bleues match, EDF knew how to do well and stand out from the other sponsors of the event, in particular through its “Let's Light Up the Foot” vertical.

From 16 to 18 May, the 4th edition of the VivaTech exhibition took place in Paris. The perfect opportunity for managers to place their speech but also their company at the heart of an event that brings together the greatest artisans of innovation and technology. However, not all managers, especially those of the CAC40, spoke during this event on social networks. The Metrics Factory observed for you the content published by these leaders and collected the main metrics to give you an overview of their activity during this show.

On May 11 and 12, ZLAN took place, an eSport event launched by the famous Twitch streamer Adrien Nougaret, better known under his nickname ZeratoR. This event in the form of LAN (local network competition) brought together 196 players who competed on 10 different video games, as well as a dictation, for a cash prize of €50,000. This is one of the largest cash prizes from a Franco-French competition and is only €5,000 less than during the Lyon e-Sport and its numerous partners.

The final of the 2019 Coupe de la Ligue was played last Saturday in Lille and pitted En Avant Guingamps against RC Strasbourg Alsace. Although the sports match between 19th in Ligue 1 and 10th did not suggest that the event would resonate internationally, the tire brand BKT was not of the same opinion. The Indian agricultural and industrial tire giant has joined the competition via a contract with the LFP estimated at 3 million euros annually. Objective for BKT: to make its brand known in Europe. The brand also sees it as an opportunity to speak out on an engaging subject: Football.

On the 27th day of Ligue 1, Olympique de Marseille hosted ASSE at the Velodrome. Beyond the victory of the Olympians 2-0, the main fact of the game was the completely crazy celebration of its striker Mario Balotelli. In the 12th minute of play, he opened the score and celebrated his goal live on Instagram. If his gesture is not unlike Totti's selfie shot 4 years ago during a Roman derby, Mario went even further by sharing his joy live with his 8.5 million Instagram followers. A feat that garnered a lot of attention, with the daily L'Equipe even awarding him It's Monday's one.