Sponsorship Observatory by The Metrics Factory
After The Perfect Match, the sponsorship observatory of the 2018 World Cup and then the Rolex Paris Masters, here is the variation of our observatory on the women's soccer World Cup. This time we are looking in more detail at brands that have the status of national supporter. Data related to France's World Cup matches on the day of the match, on D-1/D+1 were collected.
EDF is again in first place
Once again, all the national fans spoke about the Les Bleues match. EDF, which was the most engaging sponsor during France - South Korea, is back in first place. Facebook was not activated for this match by Arkema, Proman and SNCF.
The use of stories
EDF continues to hold first place in terms of the number of stories publishing almost as many stories as all the other national supporters combined.
Arkema, a bot to bring the event to life
Arkema, a French chemical group that is a national supporter of the Women's World Cup, has chosen to activate its rights via a Messenger chatbot device that has registered more than 9,000 uses since the start of the competition. You can find a lot of content related to the competition such as tournament information, the calendar or the group rankings. We can also find out more about Arkema, which is possibly unknown to the soccer fan.
A Quizz section also allows users to interact regularly with the chatbot to win content related to the competition or to the Trojan Gaëtane Thiney, the group's ambassador. On average, a user interacts with the bot 16 times.
This bot can also be very useful for people going to the stadium with a map of each infrastructure and information on how to get there by public transport.
