On May 11 and 12, ZLAN took place, an eSport event launched by the famous Twitch streamer Adrien Nougaret, better known under his nickname ZeratoR. This event in the form of LAN (local network competition) brought together 196 players who competed on 10 different video games, as well as a dictation, for a €50,000 cash prize. This is one of the largest cash prizes from a Franco-French competition and is only €5,000 less than during the Lyon e-Sport and its numerous partners.
However, ZeratoR is neither a little thumb nor a novice in organizing LANs or eSports competitions. Father of the Zrt Trackmania Cup Launched in 2013, competing on the racing game Trackmania, ZeratoR succeeded in making it a major event. During the 2018 edition, he was able to Fill the Toulouse Zenith with 5,000 people and over 75,000 live viewers on Twitch. He also took advantage of the ZLAN to announce the date of the 2019 edition, which will take place on June 30 at the Strasbourg Zenith. In Just 3 Hours, All the Seats Were Sold Out (6,000).
ZeratoR is used to create events like the #ZEvent, a video game charity marathon with numerous streamers who Succeeded in raising 1 million euros in 2018 for Doctors Without Borders. This is more than double compared to its edition in 2017 for the Red Cross, for which he also had Received Congratulations from the French President.
In 2017, ZeratoR receives congratulations from Emmanuel Macron
If the name ZeratoR doesn't ring a bell, it's because you're not a Twitch regular. In terms of followers, it is the 6Th French streamer On this platform. But ZeratoR has an influence that goes beyond that thanks to its presence on YouTube, Twitter, Facebook, Instagram and Discord with a Accumulation of 2M subscribers/followers/members My social media.
During the Lyon e-Sport at the end of February last year, ZeratoR announced its LAN at its audience which took place in Arles. In just over 2 months, he detailed the program, selected the games after talking with the editors and bringing the participants together.
Comparable to a video game “Decathlon”, ZeratoR succeeded in bringing together 196 players ofOf which half are French “influencers”. At the time of its event, the French “Twitchosphere” was Almost Entirely Monopolized by Its Event.
Thanks to this genuine Sound Box, the ZLAN was a digital success with more than 2 million unique viewers, 118K mentions on social networks and 52 press coverage. Moreover, more than 2.8 Million Hours of Live Have Been Watched.
However, this event was sponsored by few brands compared to other eSports events. Nestle and Lion Cereals, Only Non-Endemic Brand In the Field of Video Games was the Major Partner of the Event.
If you were one of these 2 million viewers, he did not Couldn't escape the fact that Lion Cereals were partners. ZeratoR and ZLAN Offered Them an XXL Media Plan.
They were present on theAll Streamers Broadcasts, in Live advertising page, present with Cereal boxes And Logos on site, on the Website, Thanked Several Times During the Live by ZeratoR. To go further, Nestlé has also created a Emote on Twitch for the occasion (comparable to personalized emojis on Twitter). Thanks to him, it was therefore also possible to comment during the entire duration of the live. In fact, that's what the viewers did, 32% of them who commented on the live stream used the “Lion” emote at least once, for a total of more than 112K uses ! The brand pushing its use by having announced a surprise to 100K uses.
Lion Cereals logo present on all streams (Sardoche and Solary channels here)
Emote “Lion”, created for the occasion and used 112K times during the live on Twitch
Lion cereals ensured an on-site presence with logos and cereal packages.
On average, the 2M spectators were exposed to the Cereals brand for 33 minutes in various ways. The exhibition of the major partner of the event represents a media equivalent of €1,820,000.
The media equivalent in visibility (views and exposure time) was calculated and then weighted with a quality score based on:
- Logo size: What is the size of the logo on the total screen?
- Clarity of the logo: is the logo clearly visible and recognizable?
- Logo location: where is the logo located?
- Share of the logo's voice: is the logo alone or with other logos?
- Importance of the logo: is the logo in the background or in the foreground?
With its entry into eSports since 2017, Lion Cereals is targeting the “Millennial” generation. By joining forces with the ZLAN, Nestlé Managed to Reach a Majority of 18-24 Year Olds And Allowed Positive reactions
A majority of 18-24 were exposed to the ZLAN
A very positive feeling of the brand's partnership ensured thanks to a Live-Tweet during the ZLAN
Conclusion
ZeratoR, an experienced presenter on eSports events, made ZLAN a real success and Offered an XXL media plan to Nestlé valued at €1.8 million in media equivalent.
TEALong and Prolonged Exposure Lion cereal during the event is cComparable to a TV channel logo.
It is surprising that few sponsors have positioned themselves on this event. In view of Massive and positive impacts Of the ZLAN, of its audience composed of Millennials, the Zrt Trackmania Cup, which will be held on June 29, may welcome new partners...
