About

Because two brains are better than one and skills add up, the answer to your problem will always be collective.

People

+18

Customers

+45

Quest for Perfection

Ongoing progress: doing better, even better, always better

In a world where everything is fast, where the knowledge acquired yesterday will be obsolete tomorrow, where disruptive technologies are regularly emerging, we place an important emphasis on personal learning and the optimization of our working methods and processes.

Our motto: Forever Smarter.

Force Collective

A united group to face challenges

Because two brains are better than one and skills add up, the answer to your problem will always be collective.

Tradition Reinvented

An innovative approach, historical expertise.

Since 2010, we have been supporting the communication and marketing departments of large groups thanks to our social media measurement methodologies.

Creation

The Metrics Factory was created in 2010 and already specializes in the measurement of digital audiences and the analysis of social networks.

Extending the sources

Development of technologies to analyze Twitch, TikTok, Discord...

2010

2018

2020

Machine learning

Integration of machine learning to detect logos. Creation of the sports and eSport vertical

Testimonies

Their Success, Our Pride

Their satisfaction illustrates our commitment to quality solutions.

“The Metrics Factory allowed us to quantify the visibility of AG2R La Mondiale during the Tour de France. The lessons provided helped us to make strategic choices in our communication.”

Camille Sohier, Sponsorship Project Manager

AG2R LA Mondial

The Metrics Factory allowed us to accurately assess the performance of our social media ecosystem on all platforms, and to support our advisors in optimizing their presence on social networks.

Philippe Buyens - General Manager

Capifrance

“We needed to intelligently combine and aggregate a multitude of sources and data to provide clear insights. To achieve this, we co-built barometric monitoring in a self-supported dashboard with The Metrics Factory: the consultants knew how to architect the data and be proactive in offering us changes since our 4 years of collaboration.”