Insight

Actimel conducted an activation called “Stay Strong Challenge” with 4 streamers on the Twitch platform (mainly dedicated to gaming). We analyzed the system put in place, the reception of this activation by the various audiences exposed as well as the visibility and valuation of the operation for Actimel.

Case study of our support on the evaluation and valuation of an operation carried out by the Stade de Reims for its partner Eva Air.

More than 99K viewers watched the OM match on Twitch, find out more about this broadcast.

The audiences of the 3 streamers combined represented 22% of the French Twitch audience on May 27 from 15:45 to 18:15. Doigby had a peak of 7.1K viewers but has results similar to Deujna in terms of cumulative views (23-24K).

Lockdown has put us back in the kitchen! Making homemade bread, finally unpacking your Thermomix, preparing the recipes of your favorite star or simply reconnecting with the gustatory and guilty pleasures of your childhood, we have overconsumed content relating to the pleasure of the dear. The mandatory closure of restaurants has also pushed the...

Have you ever heard of Twitch? It is a platform created in 2011 and then bought in 2014 by the giant Amazon. Originally intended to host live video game content, today it offers more diverse content but always live, as we have been able to...

Today more than ever, overwhelmed by the Covid-19 tsunami, HR managers must speak out on LinkedIn to highlight the actions put in place to adapt to this crisis, to protect their employees, so that they can make donations, or even strengthen the visibility of donations of masks, or even strengthen the visibility of donations of masks, respirators or hydroalcoholic gels to hospitals or associations made by their companies. The Metrics Factory has analyzed some sixty publications by CAC-40 HR directors (until April 24, 2020), studied the most used formats and contents and invites you to exclusively discover the results of this study.

Discover our study based on the social media presence of 1,500 athletes competing in more than 20 different disciplines.

On Sunday, November 10, the world's biggest esports event was held at the Accor Hotel Arena in Paris. Indeed, the Parisian capital saw the Chinese of Fun Plus Phoenix competing against the Germans of G2 Esports on the flagship license of the video game publisher Riot Games, League of Legends. Although the European team lost a severe 3-0, the subject of esports is still a growing subject, as evidenced by the 20,000 people in the room. We talk a lot about the exceptional growth of esports in the years to come but here is an opportunity to look at a competition with global resonance after our articles on events related to the streamer Zerator, Zlan and ZEvent.

This week, The Metrics Factory looked at how Portuguese clubs have been speaking on social networks over the past few months in order to find out what formats and themes have brought a strong commitment to Portuguese clubs on Twitter.