Publication

On the occasion of Pinterest's 15th anniversary, let's focus on this so-called discreet platform, far from the controversies associated with social media giants such as Meta, TikTok and X. Without making waves, Pinterest continues to grow in terms of users, with recent records. With 553 million monthly active users, including 18.9 million in France, and an increase of 16% compared to the previous year, the platform is increasingly attracting Gen Z, who represent more than 42% of its audience, thanks to a fluid and inspiring experience. Its strong point: a platform that focuses on moderation, inclusion and that is perceived as a safe place, a safe, healthy and positive place, far from a social media environment that is sometimes invaded by hate, lack of self-esteem and negativity. Pinterest seeks to become the reference platform for inspiration, especially when a new project starts: significant events, marriage, maternity, moving in...

Faced with TikTok's difficulties in the United States related to the TikTok Ban, Instagram has been trying since last December to strengthen its position in the short video market. While TikTok is in full legal instability, Meta's platform is taking the opportunity to increase its advertising prices, capture a growing share of advertisers and seduce content creators who have a large audience on TikTok. In other words, Instagram is adopting an aggressive strategy to take over the market. Already preferred by users, Instagram recorded a 3% increase in its advertising reach in the last quarter of 2024, while TikTok saw a decrease of 6%. At the same time, Instagram is intensifying its strategy for recruiting TikTok creators by offering attractive financial incentives in order to obtain the exclusivity of creative content on its platform. The number of publications on Reels has also jumped by 16%, with an increase in commitments and subscribers for the biggest content creators. Although recently, TikTok has regained its place in American application stores, the platform is still on hold and it is not yet known whether advertisers who have become cautious about the situation will resume their advertising activities as they were before the ban was announced.

Spotify decided to monetize its video podcasts, a format launched in 2022 and watched by more than 250 million viewers. In one year, the number of creators posting videos every month increased by over 50%. Faced with this success, the platform is taking the next step by offering new revenue opportunities.

Social shopping is gaining ground in the West, but its adoption is still different from that in China. With nearly 20% of global e-commerce sales in 2024, it mainly appeals to generation Z. Through this article, discover how this e-commerce phenomenon is redefining our purchasing habits.

Netflix has launched its Moments feature, allowing users to share their favorite scenes with loved ones via social networks. This novelty implies a strategic social orientation on the part of Netflix and in a way comes to regain power over the discussions already strongly generated around Netflix productions on social networks. Moments fuels dark social, encouraging discussion feeds around powerful scenes, while offering users the choice to determine which iconic and memorable moments are what make people react. The teasing is then left to the UGC. Users are thus in charge of promoting series and movies. The sharing feature involves creating new metrics. It will be possible to understand which scenes will work the most, which will be most likely to be shared, thus constituting an opportunity for brands that want to integrate into these cult scenes. Is Netflix moving towards the construction of a vertical social network platform, centered on a movie and series universe?

With the establishment of lockdown in France at the end of March 2020, communication applications, which allow you to keep in touch with a loved one or a colleague, saw their number of downloads explode. Among the classic Skype or Microsoft Teams, one application stands out, whose number of registrations increased by 4 after a week of...

CAC40 groups: they launched... Among the groups identified, the luxury sector is the most represented: Kering for Maison Gucci, LVMH for Guerlain, Givenchy, Kenzo, Kenzo, Louis Vuitton and Dom Perignon... Initiatives are multiplying. To overcome the speculative and lucrative aspect of NFTs, 4 CAC40 groups decided to...

While Euro 2020 is in full swing, several scenes were debated between players and the sponsors of the competition. On June 14, Cristiano Ronaldo at a press conference decided to discard Coca-Cola bottles and replace them with a bottle of water. On June 15, Paul Pogba withdrew a...

What are the topics and brands that are most associated with the term “allergen” in the media? This is the question that The Metrics Factory asked itself before starting to write this article. We thus created a simple query in the singular and plural of the word “allergen” in the main national, specialized and regional media in France on the web over the last month.