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On the occasion of Pinterest's 15th anniversary, let's focus on this so-called discreet platform, far from the controversies associated with social media giants such as Meta, TikTok and X. Without making waves, Pinterest continues to grow in terms of users, with recent records. With 553 million monthly active users, including 18.9 million in France, and an increase of 16% compared to the previous year, the platform is increasingly attracting Gen Z, who represent more than 42% of its audience, thanks to a fluid and inspiring experience. Its strong point: a platform that focuses on moderation, inclusion and that is perceived as a safe place, a safe, healthy and positive place, far from a social media environment that is sometimes invaded by hate, lack of self-esteem and negativity. Pinterest seeks to become the reference platform for inspiration, especially when a new project starts: significant events, marriage, maternity, moving in...

This webinar aims to help brands engage their audience and optimize their Social Media strategies. The 19th edition took place on Thursday, February 27 online on our YouTube, Twitch and LinkedIn channels.

Faced with TikTok's difficulties in the United States related to the TikTok Ban, Instagram has been trying since last December to strengthen its position in the short video market. While TikTok is in full legal instability, Meta's platform is taking the opportunity to increase its advertising prices, capture a growing share of advertisers and seduce content creators who have a large audience on TikTok. In other words, Instagram is adopting an aggressive strategy to take over the market. Already preferred by users, Instagram recorded a 3% increase in its advertising reach in the last quarter of 2024, while TikTok saw a decrease of 6%. At the same time, Instagram is intensifying its strategy for recruiting TikTok creators by offering attractive financial incentives in order to obtain the exclusivity of creative content on its platform. The number of publications on Reels has also jumped by 16%, with an increase in commitments and subscribers for the biggest content creators. Although recently, TikTok has regained its place in American application stores, the platform is still on hold and it is not yet known whether advertisers who have become cautious about the situation will resume their advertising activities as they were before the ban was announced.

Spotify decided to monetize its video podcasts, a format launched in 2022 and watched by more than 250 million viewers. In one year, the number of creators posting videos every month increased by over 50%. Faced with this success, the platform is taking the next step by offering new revenue opportunities.