Dernières actualités

Avec 145 millions de téléspectateurs, la finale de la Ligue des champions 2025 a confirmé son statut d’événement planétaire. Sur les réseaux sociaux, l’engagement a explosé : le compte @championsleague a généré près de 65 millions d’interactions sur Instagram, et des joueurs comme Ousmane Dembélé ont dépassé les 3 millions d’engagements individuellement...

On social networks - and especially on Instagram - Broadcast Channels have become more than just broadcast tools. They are now establishing themselves as direct and privileged spaces for interaction where brands, creators and major sporting events such as the Kings League redefine the codes of engagement...

On the occasion of Pinterest's 15th anniversary, let's focus on this so-called discreet platform, far from the controversies associated with social media giants such as Meta, TikTok and X. Without making waves, Pinterest continues to grow in terms of users, with recent records. With 553 million monthly active users, including 18.9 million in France, and an increase of 16% compared to the previous year, the platform is increasingly attracting Gen Z, who represent more than 42% of its audience, thanks to a fluid and inspiring experience. Its strong point: a platform that focuses on moderation, inclusion and that is perceived as a safe place, a safe, healthy and positive place, far from a social media environment that is sometimes invaded by hate, lack of self-esteem and negativity. Pinterest seeks to become the reference platform for inspiration, especially when a new project starts: significant events, marriage, maternity, moving in...

This webinar aims to help brands engage their audience and optimize their Social Media strategies. The 19th edition took place on Thursday, February 27 online on our YouTube, Twitch and LinkedIn channels.