Insight

As part of our study “A Ligue 1 season on YouTube”, we analyzed the media coverage strategies of the main players in French football: clubs, institutions, media... To do this, we explored a dataset composed of all of their videos published on YouTube (nearly 7500!) and the comprehensiveness of fan comments (over 500,000!) during the 2017-2018 season.

Twitch, it is a platform for streaming video games and esports but not only! Thus, in February 2019, the major national debate organized by the government also took place on this platform in order to reach a younger audience. You can find our study from the big debate here:

In a previous study, we drew up a portrait of fans of Ligue 1 clubs on Facebook, revealing audiences concentrated around a few clubs. A minority of users were behind most of the content-based comments, and the engaging behaviors of these audiences reflected different levels of attachment to clubs. It seemed essential to us to renew the experience, by focusing our attention on the video productions of clubs, and the main broadcasters of football in France.

After the 2018 FIFA World Cup The Perfect Match is back! This time we were interested in another sport, tennis. In fact, we took advantage of the Rolex Paris Masters being held at the Accor Hotels Arena at the end of 2018 with 3 world tennis legends on the bill, Roger Federer, Rafael Nadal and Rafael Nadal and Rafael Nadal and Novak Djokovic. Just like for the World Cup, we will therefore offer you a series of articles dealing with the digital strategy of the various sponsors but also with the organizer, namely the French Tennis Federation.

After looking at ads and then Instagram stories in our previous articles, we therefore wanted to find out who the fans of the Rolex Paris Masters were on Twitter...

After the 2018 FIFA World Cup The Perfect Match is back! This time we were interested in another sport, tennis.

Le jeu le plus attendu en cette fin d’année. Après 8 ans d’attente et plusieurs années de développement, Red Dead Redemption II est prévu pour le 26 octobre 2018.Filiale du groupe Take Two Interactive, Rockstar Games, absent des principaux salons du jeu vidéo depuis plusieurs années suite à un différend qui a presque 20 ans ne profite plus de cette fenêtre pour annoncer ses jeux.

How beautiful is this French team! By managing to contain the Belgian neighbor and its leader Eden Hazard, the Blues played a successful match. Samuel Umtiti suddenly sent an entire country into the final. Building on these good results, 13 French sponsors played the game on social networks to the fullest...

A la suite d’une finale historique, les Bleus ont décroché une deuxième étoile et ont inscrit leur nom au palmarès du Football mondial pour l’éternité. Face à ce fantastique résultat, les sponsors Français s’en sont donnés à cœur joie pour célébrer la victoire finale de l’Equipe de France et surfer sur la vague bleue. Tous les partenaires de la FFF ont pris la parole sur les réseaux sociaux, générant pas moins de 2 millions d’actions sociales autour de la finale...

Alors qu’on leur promettait le supplice, les Bleus ont dominé de la tête et des épaules une vaillante équipe uruguayenne. Score final 2 à 0 et une qualification pour les demi-finales. Forts de ces bons résultats, 12 sponsors français ont joué le jeu des réseaux sociaux à fond...