Social media strategy

Boost your brand on social networks

Learn how The Metrics Factory is revolutionizing brand management with advanced social media analytics. With our unique synergy between advanced technology and strategic advice, we transform data into winning brand strategies that capture the attention and engage your audience.

Our services

Our method

Our expertise at your service

Insight

Understand consumer behavior, analyze the strategy of your competitors, delineate the digital footprint of your brand.

Know how

Reporting

Measure the ROI of your influence strategy, assess the impact of your sports and eSport partnerships, have a paid/owned/earned vision of your activations.

Know how

Knowledge

A permanent monitoring of social media trends and platform news, which is returned to you in the form of training, newsletters, or strategic notes.

Know how

Influence

The power of creators at the service of your brand. A pragmatic and strategic approach to influence through data.

Know how

Simplified technology

The best of technology, without its constraints

A unique combination of SaaS tools and proprietary solutions allows us to collect and process data from social networks, without passing on technical complexity to you.

Connectors to access APIs from all platforms

Text mining to analyze text

AI powered image and video analysis

Strategy and Action

Advice on translating key learnings into decisions

A team of consultants who will help you move from insight to action to strengthen your brand strategy

Certified experts in social media management

Continuing training in social media and social data

Sectoral expertise: sport, gaming, luxury, banking and insurance...

action plan

Our method

While each project is unique, our missions follow a typical process in 4 key steps based on your needs.

collect

Collecting content and conversations on social networks. Extracting data from your analytics. Gathering information from our intelligence

Enrich

Enriching and processing the data collected via our proprietary technologies. Visual recognition, logo and object detection, identification of weak signals, and indicator calculations

Analyze

Crushing data to extract meaningfull insights. Putting it in your context. Learning as much as possible from it. Responding to your problem.

Transmit

Sharing our lessons and recommendations with you. Bringing the results of the analysis to life beyond the deliverable. Adopting the right format to promote internal sharing.

Customer testimonials

Their Success, Our Pride

“The Metrics Factory allowed us to quantify the visibility of AG2R La Mondiale during the Tour de France. The lessons provided helped us to make strategic choices in our communication.”

Camille Sohier, Sponsorship Project Manager

AG2R LA Mondial

The Metrics Factory allowed us to accurately assess the performance of our social media ecosystem on all platforms, and to support our advisors in optimizing their presence on social networks.

Philippe Buyens - General Manager

Capifrance

“We needed to intelligently combine and aggregate a multitude of sources and data to provide clear insights. To achieve this, we co-built barometric monitoring in a self-supported dashboard with The Metrics Factory: the consultants knew how to architect the data and be proactive in offering us changes since our 4 years of collaboration.”

Christine Seguin - Content Factory Manager

Crédit Agricole Group

FAQS

Frequently asked questions

Learn more

Comment fonctionne la reconnaissance visuelle ?

Nous entraînons notre modèle de machine learning avec votre logo et ses différentes déclinaisons. Une fois entraîné, le modèle est autonome pour détecter votre marque dans les photos et vidéos que nous lui soumettons. Cela peut être des vidéos YouTube, des Stories Instagram, des lives Twitch ou encore des articles de presse.

Jusqu’où va votre expertise technique ?

Pour bâtir notre technologie, nous avons mobilisé des compétences en data analytics, data science et data engineering. Nous mettons à votre disposition notre équipe technique et nos partenaires pour vous accompagner dans votre démarche data et développer des solutions sur-mesure lorsque cela est nécessaire.

Quels sont les profils de votre équipe conseil ?

Nos consultants ont un profil hybride, à la fois expert de la social data, de son traitement et de son analyse, mais également formés au social media marketing pour pouvoir formuler des recommandations sur votre ligne éditoriale, votre community management, votre stratégie social ads, ou encore votre stratégie d’influence.

Quels sont les réseaux sociaux que vous pouvez analyser ?

Dans nos analyses, nous proposons un éventail large de plateformes : Facebook X (ex Twitter), Instagram, YouTube, Twitch, TikTok, Discord, Reddit, Snap, Linkedin, et certaines plateformes chinoises comme Sina Weibo, Red, WeChat. Nous pouvons également développer une solution sur-mesure pour intégrer une source de données importante pour vous.

Etes-vous un logiciel Saas, ou une agence ?

Les deux. Nous ne sommes pas un outil de social listening comme Meltwater, Talkwalker, Synthesio, Brandwatch ou Visibrain. Nous utilisons ces outils, enrichis de notre technologie propriétaire, pour vous fournir un accompagnement complet, des enseignements et des recommandations.

Let's talk about your challenges

Learn how our solutions can help you become data driven.

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