Insight

Discover the complete analysis of the GP EXPLORER

Carrefour offers its NFBee Supermarket collection, whose funds will make it possible to finance programs to preserve bees and hives, through the Fondation de France. The choice of the Tezos blockchain supports the ecological objective of the project, and is appreciated by the community. • A lightweight communication campaign with only two...

As part of our NFT observatory for brands, we analyzed the initiative of the luxury house Gucci (Kering group). Gucci launched a partnership with digital artist Superplastic in early 2022, offering for sale a first series of 500 NFTs based on the Aria collection by Alessandro Michele. A...

After consulting this article on the top-40 of French museums and monuments on Facebook, Instagram and Twitter, we decided to create a ranking of the top-20 museums and monuments on Facebook that generated the largest number of posts, commitments, shares, shares, shares, likes and comments, between January 1...

Discover our exclusive study based on the opinions filed under the mobile applications of 10 banking players (online banks and neobanks). In total, over 53k comments were analyzed. How are bank mobile apps perceived? How has customer satisfaction evolved over time? What are the pain points...

Microplastics are these small plastic particles that can now be found just about everywhere: in oceans, beaches, fetuses and even in some foods. A subject of concern for many companies, accused of having contributed to their dissemination, microplastics are a topic that is of increasing interest to the media but also to consumers...

During the Euro 2020 press conferences, many players were filmed moving sponsor bottles that were placed in front of them. These videos have circulated on all social media platforms, and in particular on TikTok where they generated a lot of engagement. Following our quantitative analysis on the impact...

Now more than ever, more and more people are looking for information on Google about pathologies before going to see a specialist. Once a word is put on their ailments, some of them go further and then start following specialized accounts on social networks such as Instagram and...

In recent years, platforms have restricted access to their data for multiple reasons: optimizing infrastructures, security, respecting the confidentiality of private data or promoting their business models. From a research perspective, this limited access to data raises numerous methodological questions for studies that...

The release of Sony's next-gen console is a major event for the video game industry. The announcements by the Japanese multinational punctuated the year 2020, with varying degrees of interest from consumers, who were also widely solicited by the communications of the direct competitor Microsoft unveiling its Xbox Series X console. In the...