Insight

Chaque année, la Fête de la musique transforme le 21 juin en un immense moment collectif. Dans les rues, les bars, les places, les salles de concert ou les transports, la musique sort de ses espaces habituels pour devenir une expérience partagée. Ce qui fait la force de cet événement, c’est justement sa simplicité : tout le monde peut y participer, que l’on soit artiste professionnel, musicien amateur, spectateur ou simple passant...

Pendant longtemps, le Met Gala et le Festival de Cannes ont été perçus comme deux rendez-vous culturels réservés à une élite : d’un côté, la mode, les musées et les célébrités new-yorkaises ; de l’autre, le cinéma d’auteur, les studios, les stars internationales et la Croisette. Aujourd’hui, ces événements ont changé de dimension. Ils ne sont plus seulement des temps forts culturels : ce sont des moments mondiaux d’attention, capables de faire réagir bien au-delà du public présent sur place.

Avec 145 millions de téléspectateurs, la finale de la Ligue des champions 2025 a confirmé son statut d’événement planétaire. Sur les réseaux sociaux, l’engagement a explosé : le compte @championsleague a généré près de 65 millions d’interactions sur Instagram, et des joueurs comme Ousmane Dembélé ont dépassé les 3 millions d’engagements individuellement...

Originally, social networks were mainly intended for ordinary users. Everyone shared their content, their moments of life. Gradually, platforms have oriented their business model towards an advertising dynamic by attracting brands. Today, these average users are no longer the main content creators, but rather viewers. ...

Discover the complete analysis of the GP EXPLORER

Carrefour offers its NFBee Supermarket collection, whose funds will make it possible to finance programs to preserve bees and hives, through the Fondation de France. The choice of the Tezos blockchain supports the ecological objective of the project, and is appreciated by the community. • A lightweight communication campaign with only two...

As part of our NFT observatory for brands, we analyzed the initiative of the luxury house Gucci (Kering group). Gucci launched a partnership with digital artist Superplastic in early 2022, offering for sale a first series of 500 NFTs based on the Aria collection by Alessandro Michele. A...

After consulting this article on the top-40 of French museums and monuments on Facebook, Instagram and Twitter, we decided to create a ranking of the top-20 museums and monuments on Facebook that generated the largest number of posts, commitments, shares, shares, shares, likes and comments, between January 1...

Discover our exclusive study based on the opinions filed under the mobile applications of 10 banking players (online banks and neobanks). In total, over 53k comments were analyzed. How are bank mobile apps perceived? How has customer satisfaction evolved over time? What are the pain points...

Microplastics are these small plastic particles that can now be found just about everywhere: in oceans, beaches, fetuses and even in some foods. A subject of concern for many companies, accused of having contributed to their dissemination, microplastics are a topic that is of increasing interest to the media but also to consumers...