Publication

During the Covid-19 crisis, brands had to rethink the way they communicate in line with the expectations of socionauts. Banks have been particularly affected on social networks and, have experienced the frustration of individuals/professionals who have expressed themselves through their social media publications, to explain their problems (after-sales service, reachable advisers, remote transactions or even request for a loan guaranteed by the State). According to the Kantar Covid-19 Barometer, 81% of French people think that brands should first and foremost take care of the health of their employees and 67% want brands to talk about their usefulness in daily life.

We carried out a study entitled: “A year of video games on YouTube” to understand the media strategies of the main players in the video game industry: platforms, publishers and franchises. We invite you to explore our dataset composed of more than 22,000 videos...

In these times of digitalization of points of sale, it is interesting to question the relationship between an emblematic place, a temple of luxury and its sharing on the digital field.

TikTok is a social network on which we share short videos, whether humorous, musical or creative. Particularly popular in Asia and the United States, the network is gaining in importance in Europe, with strong versatility and a presence in more than 150 countries and 75 languages around the world. TikTok is now frequently used by celebrities and sports teams, forging partnerships, to bring official content to their international audiences.

A look back at some key moments of Zevent 2021, information related to the event, as well as exclusive data and analyses from social networks related to the event.

The consumption of content produced by the video game industry occupies a predominant place on YouTube. Thus, in 2018, 200 million YouTube users consumed video game content daily on this platform.

Consulting the top-20 most used hashtags during an event such as VivaTech may raise questions. Indeed, several of them refer to a brand or a company and their presence in this ranking can only be explained by the detailed analysis of tweets and retweets about the event. Based on the figures reported by the Visibrain tool, The Metrics Factory explains why these companies or brands found themselves in the top.

VivaTech's 5 platinum partners used their Corporate Twitter and LinkedIn accounts to publish content about the show. Thanks to the dataset provided by Visibrain, to other tools used internally and to a manual qualification of the posts published on LinkedIn, The Metrics Factory carried out a quantitative and qualitative study of the content published by Google, Orange, LVMH, LVMH, LVMH, La Poste and BNP Paribas on this event.