This weekend, the ZEvent took place, a charity event bringing together around fifty French streamers, mainly from the gaming scene around “Adrien.”Zerator“Nougaret for 3 days in favor ofPasteur Institute. He and his team have been organizing this operation annually in favor of a different association every year since 2016. At the time, it was under the name of the “Avengers Project” and raised 170K €. Each subsequent event doubled or even tripled the number of donations, €452K in 2017 (under the name of zEvent) and crossed the symbolic million euro mark in 2018 with €1.1M in donations.
Using our proprietary methodologies, we analyzed this event from the perspective of data from the 49 streams of the event, including the analysis of nearly 4 million comments published.
Other figures to remember from zEvent 2019:
In total, combining the 49 live Twitch (54 streamers), we note A peak audience of 592,006 viewers for an average audience of 153,582 viewers.
Zerator is the streamer with the highest peak of viewers reaching 262,000 viewers, which is the 2nd best performance of French-speaking Twitch (behind Squeezie and in front of Gotaga).
10.5 million hours were watched cumulatively by 2.5 million unique visitors, in comparison, zLAN (another event with Zerator broadcast on Twitch) had totaled 2.8M hours watched.
These are 35 million total views (not deduplicated) that were generated on the various streams.
3,933,550 comments were posted by 272,000 people or around 11% of the unique visitors who signed up. This is due in particular to the restrictions applied to the chats of certain streams reserved for people who have paid for a subscription.
There were 238,628 donations during the event for an average amount of €12. 49% of these donations were under €5.
A new world record
While breaking the 2018 record may have seemed complicated, it was surpassed with 13 hours left of the event. To collect donations, 2 official initiatives were proposed: the purchase of T-shirts and direct donations on streamers' Twitch streams. The gaming community also had ideas to support this fundraiser with the production of a soundtrack specially produced for the event (ZanThem).
[embed] https://twitter.com/ZAnthemProject/status/1174941261855449088[/embed]
Each streamer also encouraged their community to donate to reach levels or “sub goals” against which they promised various actions related to their content or actions to be carried out.
The complete list can be found here: Sub Goals zEvent
There are thus more than ten participants who will have to prepare for the Paris marathon. In order to bring down these sub goals, some streamers in the largest communities such as Squeezie (YouTube number 1), Zerator, Mister MV or Domingo carried out “raids” where they encouraged their communities to donate even just €1. The results are impressive with thousands of euros collected in a few minutes. The first raid of this edition launched by Squeezie has in particular made the services of Streamlabs, a provider of additional services for Twitch worldwide, especially on donations, unavailable.
The most impressive raid remains the one conducted on Domingo by Squeezie, Zerator and Mister MV. By combining the 3 largest communities, they thus made it possible to raise 75K€ to send Domingo to the Paris Marathon in less than 20 minutes.
https://twitter.com/ZEventfr/status/1175839042228948993
The 2 million were reached on Sunday shortly before 22:00 and the 3 million before midnight. In the end it is therefore the sum of €3,510,443 Which was harvested. €703K via T-shirts (a volume of 62,035 T-shirts) and €2,807,443 via direct donations. The previous record is therefore more than tripled and a new world record is set.
Top global Twitch charity events:
1) zEvent 2019 (FR): 3 510 443€
2)Guardian Con (US): 3 372 106€
3)Summer Games Done Quick 2019 (SGDQ) (US): €2,759,494
The benefits for the Pasteur Institute
Apart from the amount collected, the Institut Pasteur has gained enormously in visibility through the zEvent. The event was mentioned 500,000 times over the weekend rising to first place in World trends on Twitter Sunday evening/Monday morning between midnight and 2 am. This first place is explained by the tweet of the President of the Republic as well as the competition carried out with X-box.
THEPasteur Institute For his part, he is mentioned an average of 20 times a day, usually during the event he accumulated 65,600 mentions. On the chats of Twitchs streams 261,000 mentions of Pasteur were made by 9,000 people. The zEvent is also an opportunity for the Institute to reach a younger population than during more traditional charity events such as the Telethon. 78% of people who mentioned the Pasteur Institute were under 35 :
The doctor Jean-Francois Chambon, director of communication and sponsorship at the Institut Pasteur has in particular Exchanged live with Zerator for one hour in front of average 54,000 viewers. A sign of public interest, the number of viewers increased from 39,000 to 63,000 during this exchange, certainly due to Mr Chambon's very educational and easily understandable speech. A day of visit with registration via a site was announced by Mr Chambon but the servers did not keep up with the massive influx of zEvent viewers. Following the record, more thanForty media including L'Equipe, Le Monde, RTBF and even the Huffington Post relayed the result of the event. It also benefited from the Relay for President Emmanuel Macron on his Twitter account (around 225K commitments):
https://twitter.com/EmmanuelMacron/status/1175900325577973767?ref_src=twsrc%5Egoogle%7Ctwcamp%5Enews%7Ctwgr%5Etweet
Notable donations
While the vast majority of donations are made by anonymous people creating a “snowball effect” to quote Squeezie, there are donations of several thousand euros that are well identifiable outside of streamers in their various challenges. The American streamer Ninja having recently left Twitch for Mixer (Microsoft platform) Donated €26,000, the Webedia group €25,000, the publisher Riot Games €20,000 and the neo media Brut €10,000. There are also donations from sports structures such as Vitality and a donation from Orange with RushSport.
Brands and the zEvent
Apart from the donations described above, brands supported the event by providing prizes to be won or by providing logistical support. Thus, we note the participation of Xbox, Candy San Shop, Lol (Riot games), Lol (Riot games), Square Enix, Games Load, Ankama, Blizzard (Hearthstone and Overwatch), Need For Seat, 2K France, Team 17, Team 17 (Worms), Team 17 (Worms), Team 17 (Worms), PUBG (Riot games), PUBG (Riot games), Square Enix, Games Load, Ankama, Blizzard (Hearthstone and Overwatch), Need For Seat, 2K France, Team 17 (Worms), Team 17 (Worms), Team 17 Winamax also made it possible to organize a poker tournament to donate to the Pasteur Institute. Orange also followed the event closely with its Rush Esport account, which was renamed “#ZEvent2019”. In addition to a donation, Orange offered short videos by interviewing streamers
[embed] https://twitter.com/RushEsport/status/1175883511208841216[/embed]
The brands were mainly highlighted via the prizes they won via the event's Twitter account. zEvent. 33% of the 179 tweets made from the launch of the event via this account were linked to a brand. This account has also totaled 850,000 likes and retweets over the weekend.
Media coverage of the event
If several media such as L'Equipe or Le Figaro had already produced an article prior to the event to announce the initiative, three media were present during the weekend to inform about the evolution of the prize pool and notable actions. France 3 via a regional branch Who was following the Solary streamers, Brut and Konbini Techno.
https://www.facebook.com/brutofficiel/videos/672647839910395/
In conclusion
An event that was held in a good mood with an enormous investment from the main French streamers, demonstrating the impact that the gaming community can have, far from the simple cliches combining video games and violence.
The zEvent enjoyed an impressive audience with 2.5M unique visitors for 10.5M hours watched, or 4 hours per unique visitor on average.
Since the affected community is mostly under the age of 35, the question arises for a majority of associations to start communicating to this audience by learning about new platforms and their codes.
Congratulations to all the steamers, Zerator, and everyone involved in the production of this event.
If the Z-Event is over, remember that you can donate to the Institut Pasteur all year round at the following link: : donate
