Consulting the top-20 most used hashtags during an event such as VivaTech may raise questions. Indeed, several of them refer to a brand or a company and their presence in this ranking can only be explained by the detailed analysis of tweets and retweets about the event. Based on the figures reported by the Visibrain tool, The Metrics Factory explains why these companies or brands found themselves in the top.
The contests... to be more visible
While several companies have used competitions to make a hashtag or slogan referring to them more visible, it is the La Poste group that has been the most successful. He actually used a YouTuber, Jojol67, to relay a competition directly from your official account. And it was a success: the post was shared more than 7,000 times and liked more than 2,200 times. Thus, the hashtag #SimplifierLaVie found itself in the 8th place of the most used hashtags during the event, and even at the 2th top position in the previous week VivaTech.
On the other hand, several hashtags refer to mobile phone brands, Korean and Chinese brands. And this is explained once again by the establishment of competitions. The first, organized by Presse Citron and CDiscount, highlighted Samsung and the Galaxy S10. It largely allows #Samsung and #galaxys10 to occupy the 15E And 16E Place the most used hashtags.
On the Chinese brand side, it was in the week following the event that Xiaomi and its Pocophone stood out thanks to the publication from Qwant.
5th hashtag most associated with VivaTech between May 16 and 18: #VivaSNCF. The 1Er On the day of the event, the official page published a Tweet offering Internet users the opportunity to win a drone. This one has been shared 309 times and liked 189 times. Even if this competition had a lower impact compared to the other brands mentioned above, this tweet still had a role to play in the visibility of the #VivaSNCF hashtag.
