VivaTech's 5 platinum partners used their Corporate Twitter and LinkedIn accounts to publish content about the show. Thanks to the dataset provided by Visibrain, to other tools used internally and to a manual qualification of the posts published on LinkedIn, The Metrics Factory carried out a quantitative and qualitative study of the content published by Google, Orange, LVMH, LVMH, LVMH, La Poste and BNP Paribas on this event.
BNP Paribas, the most engaging partner on Twitter between 9 May and 20 May
In terms of volume of tweets, Groupe La Poste, the company most mentioned during VivaTech on Twitter, published the most content on Twitter between 9 and 20 May. It was ahead of BNP Paribas (3).E company most mentioned on Twitter (during VivaTech), LVMH, Orange (4th most mentioned company on Twitter during VivaTech) and Google in France.
On the other hand, in terms of commitments, BNP Paribas takes first place, with an average engagement of 71 likes and RTs. 3 tweets published by the BNP Paribas Corporate account represent 30% of the commitments on the group's tweets during VivaTech.
It is a first Tweetin which Emmanuel Macron is mentioned, from a second Tweeton gender equality within the group but also on a third Tweetposted a day after the last day of the event with a video summary of everything that happened there. In the top-20 tweets that aroused the most enthusiasm, we note the presence of the hashtag pushed by the BNP group #PositiveBanking.
Promoted by the La Poste group, the slogan and hashtag #SimplierLaVie is one of the most present elements in the 10 tweets generating the most engagement.
For its part, Orange highlighted its hashtag #Orangestartup.
Orange, the most active partner on LinkedIn
On LinkedIn, the 5 partners published a lot fewer articles about this event. However, the average engagement per post is much higher than on Twitter. While Orange is leading the debate in terms of volume of publications, Google is first in commitments with a single post that generated 19,520 likes and comments:” Lastweek, Googlers headed to Paris for the hashtag #VivaTech. We had a great time meeting people, learning, and sharing Google innovations. Thank you to everyone.”
In terms of content, we note the strong presence of LVMH and in particular of its hashtag #LVMHtech. Unlike Twitter, the hashtags promoted by the BNP Paribas and La Poste groups, #PositiveBanking and #SimplifierLaVie respectively, are not very visible in published posts. Also noteworthy is the success of a video shared by LVMH and viewed over 26,000 times. For its part, Orange managed to reach almost the same numbers by sharing 3 videos.
