Insight

From 16 to 18 May, the 4th edition of the VivaTech exhibition took place in Paris. The perfect opportunity for managers to place their speech but also their company at the heart of an event that brings together the greatest artisans of innovation and technology. However, not all managers, especially those of the CAC40, spoke during this event on social networks. The Metrics Factory observed for you the content published by these leaders and collected the main metrics to give you an overview of their activity during this show.

On May 11 and 12, ZLAN took place, an eSport event launched by the famous Twitch streamer Adrien Nougaret, better known under his nickname ZeratoR. This event in the form of LAN (local network competition) brought together 196 players who competed on 10 different video games, as well as a dictation, for a cash prize of €50,000. This is one of the largest cash prizes from a Franco-French competition and is only €5,000 less than during the Lyon e-Sport and its numerous partners.

The final of the 2019 Coupe de la Ligue was played last Saturday in Lille and pitted En Avant Guingamps against RC Strasbourg Alsace. Although the sports match between 19th in Ligue 1 and 10th did not suggest that the event would resonate internationally, the tire brand BKT was not of the same opinion. The Indian agricultural and industrial tire giant has joined the competition via a contract with the LFP estimated at 3 million euros annually. Objective for BKT: to make its brand known in Europe. The brand also sees it as an opportunity to speak out on an engaging subject: Football.

On the 27th day of Ligue 1, Olympique de Marseille hosted ASSE at the Velodrome. Beyond the victory of the Olympians 2-0, the main fact of the game was the completely crazy celebration of its striker Mario Balotelli. In the 12th minute of play, he opened the score and celebrated his goal live on Instagram. If his gesture is not unlike Totti's selfie shot 4 years ago during a Roman derby, Mario went even further by sharing his joy live with his 8.5 million Instagram followers. A feat that garnered a lot of attention, with the daily L'Equipe even awarding him It's Monday's one.

As part of our study “A Ligue 1 season on YouTube”, we analyzed the media coverage strategies of the main players in French football: clubs, institutions, media... To do this, we explored a dataset composed of all of their videos published on YouTube (nearly 7500!) and the comprehensiveness of fan comments (over 500,000!) during the 2017-2018 season.

Twitch, it is a platform for streaming video games and esports but not only! Thus, in February 2019, the major national debate organized by the government also took place on this platform in order to reach a younger audience. You can find our study from the big debate here:

In a previous study, we drew up a portrait of fans of Ligue 1 clubs on Facebook, revealing audiences concentrated around a few clubs. A minority of users were behind most of the content-based comments, and the engaging behaviors of these audiences reflected different levels of attachment to clubs. It seemed essential to us to renew the experience, by focusing our attention on the video productions of clubs, and the main broadcasters of football in France.

After the 2018 FIFA World Cup The Perfect Match is back! This time we were interested in another sport, tennis. In fact, we took advantage of the Rolex Paris Masters being held at the Accor Hotels Arena at the end of 2018 with 3 world tennis legends on the bill, Roger Federer, Rafael Nadal and Rafael Nadal and Rafael Nadal and Novak Djokovic. Just like for the World Cup, we will therefore offer you a series of articles dealing with the digital strategy of the various sponsors but also with the organizer, namely the French Tennis Federation.

After looking at ads and then Instagram stories in our previous articles, we therefore wanted to find out who the fans of the Rolex Paris Masters were on Twitter...

After the 2018 FIFA World Cup The Perfect Match is back! This time we were interested in another sport, tennis.