Insight

On Sunday, November 10, the world's biggest esports event was held at the Accor Hotel Arena in Paris. Indeed, the Parisian capital saw the Chinese of Fun Plus Phoenix competing against the Germans of G2 Esports on the flagship license of the video game publisher Riot Games, League of Legends. Although the European team lost a severe 3-0, the subject of esports is still a growing subject, as evidenced by the 20,000 people in the room. We talk a lot about the exceptional growth of esports in the years to come but here is an opportunity to look at a competition with global resonance after our articles on events related to the streamer Zerator, Zlan and ZEvent.

This week, The Metrics Factory looked at how Portuguese clubs have been speaking on social networks over the past few months in order to find out what formats and themes have brought a strong commitment to Portuguese clubs on Twitter.

Communicating on social networks is no easy task, even in 2019. While 2 out of 3 French people say they are irritated by online advertising (source: IFOP), spending on digital advertising is constantly increasing (source: E-Marketing).

In partnership with the Talkwalker monitoring and analysis tool, we offer you an analysis of the Tour de France 2019, a global event preceded only by the Olympic Games and the Men's Football World Cup in terms of audiences.

After The Perfect Match, the sponsorship observatory of the 2018 World Cup and then the Rolex Paris Masters, here is the variation of our observatory on the women's soccer World Cup. This time we are looking in more detail at brands that have the status of national supporter. Data related to France's World Cup matches on the day of the match, on D-1/D+1 were collected.

On June 12, the Professional Football League announced a future naming partnership with the Uber Eats brand starting in 2020. This information quickly went viral and was widely shared on social media and media sites. On Twitter alone, in 24 hours, no less than 21,493 contents mentioned this partnership.

The Perfect Match, the sponsorship observatory of the 2018 World Cup and then the Rolex Paris Masters, here is the variation of our observatory on the women's soccer World Cup. This time we are looking in more detail at brands that have the status of national supporter. Data related to France's World Cup matches on the day of the match, on D-1/D+1 were collected.

While all the national fans spoke during the Les Bleues match, EDF knew how to do well and stand out from the other sponsors of the event, in particular through its “Let's Light Up the Foot” vertical.

From 16 to 18 May, the 4th edition of the VivaTech exhibition took place in Paris. The perfect opportunity for managers to place their speech but also their company at the heart of an event that brings together the greatest artisans of innovation and technology. However, not all managers, especially those of the CAC40, spoke during this event on social networks. The Metrics Factory observed for you the content published by these leaders and collected the main metrics to give you an overview of their activity during this show.

On May 11 and 12, ZLAN took place, an eSport event launched by the famous Twitch streamer Adrien Nougaret, better known under his nickname ZeratoR. This event in the form of LAN (local network competition) brought together 196 players who competed on 10 different video games, as well as a dictation, for a cash prize of €50,000. This is one of the largest cash prizes from a Franco-French competition and is only €5,000 less than during the Lyon e-Sport and its numerous partners.