Insight

Today more than ever, overwhelmed by the Covid-19 tsunami, HR managers must speak out on LinkedIn to highlight the actions put in place to adapt to this crisis, to protect their employees, so that they can make donations, or even strengthen the visibility of donations of masks, or even strengthen the visibility of donations of masks, respirators or hydroalcoholic gels to hospitals or associations made by their companies. The Metrics Factory has analyzed some sixty publications by CAC-40 HR directors (until April 24, 2020), studied the most used formats and contents and invites you to exclusively discover the results of this study.

Discover our study based on the social media presence of 1,500 athletes competing in more than 20 different disciplines.

On Sunday, November 10, the world's biggest esports event was held at the Accor Hotel Arena in Paris. Indeed, the Parisian capital saw the Chinese of Fun Plus Phoenix competing against the Germans of G2 Esports on the flagship license of the video game publisher Riot Games, League of Legends. Although the European team lost a severe 3-0, the subject of esports is still a growing subject, as evidenced by the 20,000 people in the room. We talk a lot about the exceptional growth of esports in the years to come but here is an opportunity to look at a competition with global resonance after our articles on events related to the streamer Zerator, Zlan and ZEvent.

This week, The Metrics Factory looked at how Portuguese clubs have been speaking on social networks over the past few months in order to find out what formats and themes have brought a strong commitment to Portuguese clubs on Twitter.

Communicating on social networks is no easy task, even in 2019. While 2 out of 3 French people say they are irritated by online advertising (source: IFOP), spending on digital advertising is constantly increasing (source: E-Marketing).

In partnership with the Talkwalker monitoring and analysis tool, we offer you an analysis of the Tour de France 2019, a global event preceded only by the Olympic Games and the Men's Football World Cup in terms of audiences.

After The Perfect Match, the sponsorship observatory of the 2018 World Cup and then the Rolex Paris Masters, here is the variation of our observatory on the women's soccer World Cup. This time we are looking in more detail at brands that have the status of national supporter. Data related to France's World Cup matches on the day of the match, on D-1/D+1 were collected.

On June 12, the Professional Football League announced a future naming partnership with the Uber Eats brand starting in 2020. This information quickly went viral and was widely shared on social media and media sites. On Twitter alone, in 24 hours, no less than 21,493 contents mentioned this partnership.

The Perfect Match, the sponsorship observatory of the 2018 World Cup and then the Rolex Paris Masters, here is the variation of our observatory on the women's soccer World Cup. This time we are looking in more detail at brands that have the status of national supporter. Data related to France's World Cup matches on the day of the match, on D-1/D+1 were collected.

While all the national fans spoke during the Les Bleues match, EDF knew how to do well and stand out from the other sponsors of the event, in particular through its “Let's Light Up the Foot” vertical.