Insight

With a certain lack of action, this last group match will not go down in the history of French football. However, the sponsors of Les Bleus played the game to the end by increasing the number of Social Media activations. On Facebook, Twitter and Instagram, 9 official sponsors of Les Bleus took the floor to show their support for the national team...

Les Bleus successfully entered the competition with a victory 2 goals to 1 against the Australian selection. On the social web field, 6 Australian sponsors and 5 French sponsors took advantage of the match to conduct activations, generating a total of 77 publications...

At the end of a closed match where physical commitment was certain, the Blues validated their ticket for the Round of 16 by beating Peru on the lowest score. On the social media side, 9 French sponsors and 7 Peruvian sponsors spoke on their spaces during the match...

As the 2018 FIFA World Cup starts, the match between the brands has been played with enthusiasm on social networks since the beginning of the year. The Metrics Factory has identified on Facebook no less than 2,120 posts made by the official sponsors of the competition on their pages between January 1 and June 6...

With 29.3 million French people interested in soccer (source: Repucom), Ligue 1 Football is the most followed sports competition in France. Facebook, the platform that brings together more than one French person out of two, is presented as the largest stadium in the world...

La méthodologie Content Assessment appliqué à un acteur de la beauté pour sourcer sa réflexion de contenu et valoriser son audience.