With a certain lack of action, this last group match will not go down in the history of French football. However, the sponsors of Les Bleus played the game to the end by increasing the number of Social Media activations. On Facebook, Twitter and Instagram, 9 official sponsors of Les Bleus took the floor to show their support for the national team. In total, no less than 135 pieces of content were published by these partners in 72 hours (one day before and one day after the match). On the Danish side, the 3 official sponsors used digital technology for their communication: Carlsberg (alcohol), Oddset (online betting), and the equipment manufacturer Hümmel.
PMU and the Multi-Platform Winning BetPMU was the one that managed to generate the most engagement thanks to a massive activation of Facebook, Twitter and Instagram. With 40 tweets about the match published, 4 Facebook posts and 1 Instagram post, the brand generated 15,025 likes, comments, shares and retweets. This is the best total commitment for a brand in this match ahead of Carrefour (9,995), and Crédit Agricole (2,319). Note the consistency of Carrefour who was on the podium for the 3 group matches.
On Facebook, Twitter and Instagram, PMU Paris Sportives took care of the pre-match to maximize engagement.
Oddset, the brand that makes people talkWhile the comparison of the level of engagement between the two online betting sites is clear (15,025 for PMU versus 3,326 for Oddset), there is a different engagement structure between the two brands. On Facebook, Oddset is more able to generate conversations and has a large volume of comments: 1,685 compared to 2,364 for the PMU
Oddset generated as many comments as there were Reactions on its Facebook posts
Learn moreSee You On http://www.themetricsfactory.com/perfect-match Throughout the World Cup to follow sponsor news and find all the analyses carried out by The Metrics Factory. An online dashboard provides daily access to data.
