QUALIFIED! At the end of a closed match where physical commitment was certain, Les Bleus validated their ticket for the 8E of the Final by defeating Peru on the lowest score. On the social media side, 9 French sponsors and 7 Peruvian sponsors spoke on their spaces during the match. For France, we note the presence of brands that had remained silent for France-Australia: Archos, KFC and Pasquier brioches. While Peruvian brands focused on Facebook (19 Facebook posts against 10 on Instagram), French brands favored Instagram and its Stories format (11 Facebook posts, 17 on Instagram). This is particularly the case with Coca-Cola, which published 11 Instagram posts including 7 Stories.Peru defeats FranceIf the volumes of publications are similar, the Peruvian partners Generated 7x More Engagement Than Their French Counterparts! The top three Movistar (Telecommunications), Cristal (Alcohol), and BBVA Continental (Bank) alone count 127,583 social actions (likes, comments, shares).
This single Movistar Peru post following the defeat generated over 27,000 reactions, 798 comments and 3,700 shares. The emotional intensity of the post is interesting, with 22% SAD and 73% Love.
Instagram Stories in FrenchCoca-Cola France and KFC have made their brand shine thanks to the innovative format of Instagram on mobile.
Learn moreSee You On http://www.themetricsfactory.com/perfect-match Throughout the World Cup to follow sponsor news and find all the analyses carried out by The Metrics Factory.A weekly summary will make it possible to understand the efforts of the various brands and to review the major events of the World Cup from a marketing standpoint.An online dashboard is also available and allows daily access to data.
