As the 2018 FIFA World Cup starts, the match between the brands has been played with enthusiasm on social networks since the beginning of the year. The Metrics Factory has identified no less than 2,120 publications Made by the Official Sponsors of the Competition on Their Pages Between the 1Er January and June 6. Competitions, teasing, highlighting players: brands have multiplied the means to attract the attention of their audience and announce their association with the event with great pomp and circumstance.
Volume of Facebook brand posts related to the World Cup Among the 396 official sponsors, Coca-Cola is the brand that sponsors the most different federations (14 countries and FIFA globally). It is also the brand that has spoken the most since the beginning of the year, multiplying its efforts on 5 continents, with 179 Facebook posts.
Examples of Coca-Cola Facebook posts in Sweden, Nigeria, and Costa Rica
On Instagram, the Atlanta giant also dominates the debates with no less than 281 photos relating to the World Cup published since the start of the year. The equipment manufacturer Adidas is ranked 2E with 199 publications, in front of Brila FM, radio Nigerienne (3E with 133 photos posted).
Coca-Cola Instagram posts in Russia and the Middle East
Learn moreSee You On http://www.themetricsfactory.com/perfect-match Throughout the World Cup to follow sponsor news and find all the analyses carried out by The Metrics Factory.A weekly summary will make it possible to understand the efforts of the various brands and to review the major events of the World Cup from a marketing standpoint.An online dashboard is also available and allows daily access to data.
