Insight

During the Euro 2020 press conferences, many players were filmed moving sponsor bottles that were placed in front of them. These videos have circulated on all social media platforms, and in particular on TikTok where they generated a lot of engagement. Following our quantitative analysis on the impact...

Now more than ever, more and more people are looking for information on Google about pathologies before going to see a specialist. Once a word is put on their ailments, some of them go further and then start following specialized accounts on social networks such as Instagram and...

In recent years, platforms have restricted access to their data for multiple reasons: optimizing infrastructures, security, respecting the confidentiality of private data or promoting their business models. From a research perspective, this limited access to data raises numerous methodological questions for studies that...

The release of Sony's next-gen console is a major event for the video game industry. The announcements by the Japanese multinational punctuated the year 2020, with varying degrees of interest from consumers, who were also widely solicited by the communications of the direct competitor Microsoft unveiling its Xbox Series X console. In the...

Actimel conducted an activation called “Stay Strong Challenge” with 4 streamers on the Twitch platform (mainly dedicated to gaming). We analyzed the system put in place, the reception of this activation by the various audiences exposed as well as the visibility and valuation of the operation for Actimel.

Case study of our support on the evaluation and valuation of an operation carried out by the Stade de Reims for its partner Eva Air.

More than 99K viewers watched the OM match on Twitch, find out more about this broadcast.

The audiences of the 3 streamers combined represented 22% of the French Twitch audience on May 27 from 15:45 to 18:15. Doigby had a peak of 7.1K viewers but has results similar to Deujna in terms of cumulative views (23-24K).

Lockdown has put us back in the kitchen! Making homemade bread, finally unpacking your Thermomix, preparing the recipes of your favorite star or simply reconnecting with the gustatory and guilty pleasures of your childhood, we have overconsumed content relating to the pleasure of the dear. The mandatory closure of restaurants has also pushed the...

Have you ever heard of Twitch? It is a platform created in 2011 and then bought in 2014 by the giant Amazon. Originally intended to host live video game content, today it offers more diverse content but always live, as we have been able to...