After viewing this item on the top-40 of French museums and monuments on Facebook, Instagram and Twitter, we decided to create a ranking of the top-20 museums and monuments on Facebook that generated the largest number of posts, commitments, shares, shares, likes and comments, between January 1, 2021 and August 15, 2021.
The Cité des Sciences et de l'Industrie wins the palm for the most published content
With 1302 publications from January 2021 to August 15, or nearly 173 pieces of content per month, the City of Science and Industry is the most active account on the American social network. This very high level of published posts worsens an average engagement rate that is already well below the average of our ranking.
Despite this, a few publications like this one generated a high level of engagement (223).
In total number of reactions, it is the Louvre Museum which tops the charts with 526K reactions over the same period and an average of 3.5K reactions per post. Among the most engaging and shared, this post published on Valentine's Day highlighting a work by Antonio Canova in video format (16K reactions and 8K shares).
However, these are two publications of the Pompidou Center And of the Cinématheque Française which generated the most reactions in total (18K and 16.5K), the first on a virtual exhibition around Kandinsky's work, and the second paying tribute to Jean-Pierre Bacri, who died in January 2021.
Finally, the Caen Memorial account generated the most comments in total (17K), including 11% of them on these two publications published in February and June, about Simone Segouin, a figure of the resistance, and Josephine Baker, another icon of the resistance, and Josephine Baker, another icon of the resistance and last entry into the Panthéon, born on June 3, 1906.
Several pages have an above-average percentage of love emojis, including the Paris National Opera and the Rodin Museum, with more than 21%. As for the angry emoji, only two pages generate an average of 2% of angry emojis per publication: the Army Museum (#NapoleonEncore) and the Caen Memorial (posts on the Second World War).
Now discover the top-40 of the most engaging museums and castles on Facebook* and contact us to add your museum, monument, castle to this list or if you want to get the same ranking on Instagram, LinkedIn, Twitter, Twitter, TikTok or YouTube.
*We also recommend this study conducted by our Head of Engagement Lab, which discusses the limitations of historical data extraction. In fact, extracting data from these Facebook pages every day will make it possible to retrieve more data than by following the methodology developed above.
