Publication

VivaTech's 5 platinum partners used their Corporate Twitter and LinkedIn accounts to publish content about the show. Thanks to the dataset provided by Visibrain, to other tools used internally and to a manual qualification of the posts published on LinkedIn, The Metrics Factory carried out a quantitative and qualitative study of the content published by Google, Orange, LVMH, LVMH, LVMH, La Poste and BNP Paribas on this event.

In 2018, Nutella relaunched a CSR campaign to affirm quality and responsible commitments in order to reassure consumers.

Cosmetic brands massively use YouTube to promote their products, imposing certain video formats. The tutorial has become a strategic content, at the heart of brand innovation and communication, and responding to various objectives: visibility/reputation, development of uses, creation of communities...