Publication

Consulting the top-20 most used hashtags during an event such as VivaTech may raise questions. Indeed, several of them refer to a brand or a company and their presence in this ranking can only be explained by the detailed analysis of tweets and retweets about the event. Based on the figures reported by the Visibrain tool, The Metrics Factory explains why these companies or brands found themselves in the top.

VivaTech's 5 platinum partners used their Corporate Twitter and LinkedIn accounts to publish content about the show. Thanks to the dataset provided by Visibrain, to other tools used internally and to a manual qualification of the posts published on LinkedIn, The Metrics Factory carried out a quantitative and qualitative study of the content published by Google, Orange, LVMH, LVMH, LVMH, La Poste and BNP Paribas on this event.

In 2018, Nutella relaunched a CSR campaign to affirm quality and responsible commitments in order to reassure consumers.

Cosmetic brands massively use YouTube to promote their products, imposing certain video formats. The tutorial has become a strategic content, at the heart of brand innovation and communication, and responding to various objectives: visibility/reputation, development of uses, creation of communities...