WE ARE IN THE FINAL! WE ARE IN THE FINAL! How beautiful is this French team! By managing to contain the Belgian neighbor and its leader Eden Hazard, the Blues played a successful match. Samuel Umtiti suddenly sent an entire country into the final. Building on these good results, 13 French sponsors played the game on social networks to the fullest. 750 pieces of content were published on Facebook, Twitter, YouTube and Instagram to transcribe the fervour of this match online in 72 hours (one day before and one day after the match). On the Belgian side, 9 out of 13 sponsors took the floor, publishing only 53 posts, most of which on Facebook (24 posts).
France dominates the webThe results of this quarter-final crowns the French brands who achieved a perfect match by all speaking out in the French semifinal. They generated 197,870 social actions (likes, comments, comments, shares, retweets), more than double what was done during the match against Uruguay. For their part, Belgian brands generated 20,173 social actions. The top three are PMU, Orange and Coca-Cola. With 90,015 social actions (including 70,100 on Facebook), PMU doubled the record she herself achieved during the quarter-final.
EDF Let's light up soccerOn Instagram, EDF dominates the debates with the most content published, including 50 via its “Let's light up football” initiative and all of it in story format.
“Let's light up the football” in fact makes it possible to bring the World Cup to life from within via an Instagramer present during all Les Bleus matches with fans of the France team as well as before and after the matches. It also got exclusive lyrics from VIPs like Dany Boon. The account also offers visuals relating to encounters and game events. It also uses the range of features offered for stories: polls, votes and lastly questions!
Learn moreSee you on http://www.themetricsfactory.com/perfect-match throughout the World Cup to follow sponsor news and find all the analyses carried out by The Metrics Factory. An online dashboard provides daily access to data.
