CAC40 groups: they started...
Among the groups identified, the luxury sector is the most represented: Kering for the House of Gucci, LVMH for Guerlain, Givenchy, Kenzo, Louis Vuitton and Dom Perignon... Initiatives are multiplying.
To overcome the speculative and lucrative aspect of NFTs, 4 CAC40 groups decided to donate the revenue generated by the sale of their NFTs to NGOs. This is particularly the case for Evian (Danone), Carrefour, Carrefour, RayBan (EssilorLuxottica), Guerlain and Givenchy (LVMH), which thus include their projects in their CSR approach.
To date, Gucci has already succeeded in uniting the largest community around his NFT project, with 58,780 members in his dedicated Discord group. For its part, Carrefour succeeds in federating a community around its NFBees: the 928 members of its Discord group are hyperactive and present an engagement rate of 24.46%
... and we're talking about it!
NFT projects launched by brands are generating online discussions, whether it's conversations on Twitter or news articles. Among the CAC40 brands, It was the Gucci project that generated the most online conversation. It should be noted that Gucci has released several collections, with an international influence, which explains the large volume of conversations generated.
For most projects, the challenge is to maintain the conversation over time. While everyone benefits from an announcement effect, few manage to get people talking about their initiative beyond the launch of the project.
