This Wednesday, February 26, 2020, the 8th edition of our breakfast was held, Wake Up Your Audience: Beyond Influence!
https://www.youtube.com/watch?v=a81gdCqrn7s
Wake Up Your Audience 8 Recap Video - Beyond Influence
Nearly 100 marketing-communication professionals present
Quentin Gressien, associate director of The Metrics Factory was accompanied by Marion Russeil, Brand Partnership Manager at TikTok And of Benjamin Tur, Brand and Social Media Manager at Parions Sport, to speak Influence Marketing, as much from an agency point of view as from the point of view of a platform and an advertiser.
This event brought together nearly 100 professionals marketing-communication: advertisers, platforms, tools, media and agencies from all walks of life.
Marketing influence at the heart of communication strategies.
Quentin Gressien started the conference with a presentation of the team's expertise The Metrics Factory as well as on the benefits of breakfasts Wake Up Your Audience.
He then continued with analyses of the current market forInfluencer marketing then the challenges for influencers and advertisers.
For the influencers, there are 2 essential points to take into account, to emerge and capture attention, as well as to monetize your content. We took the example of 2 personalities to highlight these points:
- Zach King, magician and director, with more than 70M subscribers on all of his social networks (Twitter, Facebook, Facebook, Instagram, YouTube and TikTok), who started on Vine and who over the years and following the closure of Vine, has exported to other platforms and is now very active on TikTok where he has nearly 25 million views per video.
- Vinsky, Youtuber and soccer influencer, promotes the majority of his posts on his various social networks, especially on Instagram.
From the point of view advertisers, the importance is to identify influencers based on the behavior of brand targets. In this way, marketing influence is similar to media planning.
But beyond planning the influence strategy, you also need to know how to react in the event of an unexpected event, as we saw recently with the arrivals of Kim Kardashian and Kanye West at the KFC in Strasbourg-Saint-Denis (Located about fifty meters from the agency) The Metrics Factory...), which allowed the fast-food firm to obtain 2,500 digital and 55 audiovisual benefits, according to Mediatree.
TikTok, a new platform for creating and discovering short videos on mobile.
Marion Russeil continued the conference with the presentation of TikTok, the most downloaded application on the App Store in 2019. Ultra popular with Generation Z And at the Millennials, the application of ByteDance (TikTok's parent company) has 6.4M active users per month in France and 15 billion videos viewed monthly.
https://youtu.be/-eyNQ09Wg0s
Testimonial from advertisers with Parions Sport.
To conclude the presentation, Benjamin Tur presented the various strategies put in place for the events organized by Let's bet on Sport, especially with the Hoop Factory and during NBA Games Paris which took place on 24 January last. Indeed, the sports betting section of La Française des Jeux invited many influencers to these events, such as artists. Jok'Air and Orelsan, the YouTuber Pierre Croce or even TV hosts like Thomas Thouroude and Mary Patrux.
https://youtu.be/hiUSWfAi0Tg
He made it clear that we really had to work The experience for the influencer, so that its content creation is innate and sincere, rather than pushing him to post forced photos or videos, which would accentuate the side Fake of the operation.
Influencer marketing for a record attendance for WUYA
This 8th edition broke the records of registration and participation in the event.
Stay connected for the next information on our birthday party and for the next Wake Up Your Audience!
Below you will find the complete conference and the slides of the presentation:
https://youtu.be/mSp-qQS31k8
https://fr.slideshare.net/metricsfactory/wake-up-your-audience-8-beyond-influence-by-the-metrics-factory
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