REPORT: Wake Up Your Audience 18 - Athletes 2.0: Champions on the field and on the networks!

Our quarterly Wake Up Your Audience event aims to help advertisers engage their audience and optimize their social media, media, and digital marketing strategies.

The 18th edition of our event took place online and was broadcast on our YouTube, Twitch, and LinkedIn channels. Below you will find the report and the replay of our webinar.

The objective of the event was to decipher communication strategies for the Paris 2024 Olympic Games and the impact of athletes and brands on social networks. A section was devoted to the analysis of the digital presence of athletes and methods to effectively engage audiences.

Shared marketing experiences and strategies:
A renowned guest, Philippe Goavec, shared his experiences and marketing strategies around the Paris 2024 Olympic Games, offering a concrete overview of best practices in the field.

Philippe Goavec (Paris 2024): Shared his experience on the management of social networks for Paris 2024. He explained the creation and organization of a team of over 30 people dedicated to content production and community engagement, while stressing the importance of a multi-channel strategy and authenticity in communication.
Athlete analysis: An exclusive study was presented, analyzing the presence of more than 11,000 athletes on social media, including Instagram and TikTok. The study highlighted the impact of platforms on athlete engagement and the role of original and humorous content in creating high visibility.
Brand strategies: A discussion about how brands like Samsung and Allianz have strengthened their presence through collaborations with athletes. The role of sponsorship, collaborations, and content strategies were explored to understand how brands can stand out in today's digital environment.
The guests also discussed key topics such as crisis management, the importance of community engagement, and the development of marketing campaigns on social media platforms.

To find out in detail the innovative strategies shared during this exciting event, be sure to watch the full replay of the webinar.

https://www.youtube.com/live/QWH9-ABy_0g?si=5lXVMRsJU17_WBMC