Last month, we presented the 9th edition of Wake Up Your Audience, our quarterly event (a bit upset with the current health crisis) dedicated to marketing and digital professionals.
In this last edition, we talked about the topics of esports and gaming.
https://youtu.be/z_7E1pT1gio?t=1919
Our consultants Jérémy Danulot and Clément Joffrin will present you with the most influential platforms in these areas such as Twitch, Reddit, Discord or Twitter and what audience advertisers can reach through gaming and esports.
In a second step, we will reveal more than a year of analysis of various events and activations organized in the world of esports. In particular, we analyzed the League of Legends Worlds (LOL), the 24 Hours of Le Mans Virtuel, The zLAN , the zEvent and many other activations. These events were in particular sponsored by major advertisers such as RedBull, Société Générale, Michelin, LVMH, Samsung, CDiscount ... which shows that in any field, it is possible to be interested in the field of Gaming.
Esports and gaming are topics and areas to pre-empt for brands and The Metrics Factory reveals all its knowledge to you!
https://www.slideshare.net/metricsfactory/wake-up-your-audience-9-online-esport-gaming
Wake Up Your Audience or WUYA is a breakfast-conference organized by The Metrics Factory every quarter for 2 years now. Throughout the year, our expert consultants in communication and digital marketing manipulate data in various sectors of activity to respond to different customer issues. Les Wake Up Your Audience are an opportunity for them to share their know-how.
Les WUYA are meetings between professionals where are presented exclusive analyses And concrete cases that will allow you to not only advertise, but Wake up your audience.
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