Register now for WUYA 7! Places are limited so hurry up!
LThe year 2019 is coming to an end and it was full of major sports competitions, including the Women's Soccer World Cup, where Les Bleues have won the hearts of the French, the Rugby World Cup and the traditional Tour de France of cycling. The opportunity for The Metrics Factory to present to you his studies on these various events which will have allowed many brands, sponsors or rights holders to put themselves forward.
Digital and audiovisual, the two main players in media coverage.
When social networks get involved.
Between mentions, posts, photos or stories, the presence of brands on social networks is now a real vector of visibility. Indeed, a simple photo can be reposted up to thousands or even millions of times, which ensures a significant presence in users' news feeds. Let's look for example LCL, which is the major sponsor of Tour de France. When Radamel Falcao and Shakira post a photo about the victory of Bergal dressed in yellow jersey, the visibility of LCL is growing considerably. We invite you to take a look at our Tour de France study, to find out more and discover our analyses.
The audiovisual media are still as important.
Although brands are increasingly seeking to digitize, they are not abandoning the more traditional media such as television And the radio. They remain the first to highlight sponsors with their Broadcast rights and mentions during broadcasts or newspapers. It's the agency Mediatree, leader in audiovisual monitoring in France, which will present you with new studies on the impact and challenges for the various actors during the sporting events of the year 2019.
A seventh edition based on Sport Business.
Thus, by adding our digital expertise and the audiovisual expertise of Mediatree, for this seventh edition we offer you Wake Up Your Audience, a breakfast conference presenting global studies and analyses on the media impact of sponsors, brands and rights holders. What are their strategies and what are the results?
Rendezvous on December 17 2019 At Hub Lab (29 rue d'Astorg, 75008 Paris), for answers to these questions. We will also give you some tips and best practices to perfect your sponsorship strategy for sporting events!
Do not hesitate to watch the video from the previous edition to discover in more detail what is Wake Up Your Audience !
https://www.youtube.com/watch?v=orTtMlaOZM4
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