REPORT: Wake Up Your Audience 16 — #EARNEDMEDIA | How to get people talking about your brand?
Our quarterly Wake Up Your Audience event aims to help advertisers engage their audience and optimize their strategies on social networks, media, and digital marketing.
The 16th edition of our event took place on Thursday 08 February online on our YouTube, Twitch and LinkedIn channels. Find below the report and the replay of our webinar.
The objective of the event was to decipher social media trends in order to engage audiences effectively. A section was devoted to discussing key strategies for generating Earned Media, thus capitalizing on audience engagement through social networks and content.
Shared marketing experiences and strategies:
Three renowned guests shared their marketing experiences and strategies, offering a concrete overview of best practices in the field.
François Baldo (Crazy Tiger): Shared the marketing strategies that won the Influence Awards.
Romain Gliscenstein (Parions Sport): Presented the “Le Virage Pinot” operation during the Tour de France.
Geoffrey Marcet (Michelin): Discussed influence and sponsorship strategies in the world of gaming and eSport.
The guests also discussed the importance of sponsorship in sports and eSports, as well as innovative marketing strategies to stand out in a competitive environment.
To discover in detail the innovative strategies shared during this captivating event, be sure to watch the full replay of the webinar.
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