Our quarterly Wake Up Your Audience event aims to help advertisers engage their audience and optimize their strategies on social networks, media, and digital marketing.
The 15th edition of our event took place on Thursday, September 28 online on our YouTube, Twitch and LinkedIn channels. Find below the report and the replay of our webinar.
GP Explorer 2: The main topic of our event
The GP Explorer 2 edition , a competition that took place on the famous Bugatti circuit in Le Mans, organized by the French streamer, Squeezie. Crowned with success, and which was able to attract an impressive audience. Indeed, this event brought together more than 60,000 spectators around the Bugatti circuit. Even more remarkable, He recorded more than 4.3 million live viewers on the Twitch platform, thus exceeding the number reached in the first edition by 300,000.
This record audience testifies to the growing enthusiasm for the GP Explorer 2 and the attraction it has on streaming and competition enthusiasts. This is undeniable proof of the impact and growing popularity of this exceptional event.
The objective of our analysis was to understand this phenomenon, to quantify its impact and to draw valuable lessons for brands.
The Metrics Factory Study
Analysis of Figures and Qualitative Data
Valentin Coustel, our sports consultant, carried out an in-depth analysis by following several hundred accounts on the main social platforms such as Facebook, Twitter, YouTube, Instagram, Instagram, TikTok and Twitch. He studied the content generated, the visibility, and the engagement on each platform. These results made it possible to decipher the keys to the success of the event and how brands can benefit from them.
Find the infographic created by the teams from The Metrics Factory and J'ai Un Pote Dans La Com 👇
Perception analysis
Alexandre Brigand, our Senior Insight Manager analyzed a larger section of the event that was devoted to trends and feedback from the GP Explorer audience. Her work consisted in deciphering the nuances of participants' perceptions, identifying key moments, and identifying key lessons.
Round table with distinguished guests:
Testimonial from Stefano Incollingo from Wargaming:
Stefano Incollingo, Head of Influencer and Marketing Activations at Wargaming, shared his experience as the main sponsor of the GP Explorer event. He talked about the goals of his brand, the successes encountered, and the challenges met during GP Explorer 2, allowing us to dive into the heart of this adventure.
Testimonial by Valentin Richardot from J'ai Un Pote Dans La Com:
Valentin Richardot, editor-in-chief of the media “J'ai un pote dans la com”, provides a global vision on live streaming trends. It highlights the opportunity this represents for brands. One of the keys to the success of live streaming lies in its ability to create real-time connections with the audience. Streamers, who have become real influencers, have the opportunity to organize events online and even in real life. This flexibility offers a unique opportunity for brands to partner with these content creators and reach an engaged audience.
In conclusion, our Wake Up Your Audience event was a remarkable success, highlighting the exciting opportunities for advertisers in the streaming world in 2023. Brands can capitalize on the excitement around such events by creating relevant partnerships, focusing on authenticity, and creating engaging content.
.png)
