On Thursday, February 16, our 13th edition of Wake Up Your Audience, dedicated to Chinese social networks Live on our channels youtube, Twitch & LinkedIn.
For this 13th edition, our speaker Julie Dechelle, Research Manager at The Metrics Factory shared with you rich information on Chinese platforms in terms of audience, use as well as an overview of the various key platforms on this market such as Wechat, Douyin or even Pinduoduo.
We were honored to welcome and interview Guillaume De Roquefeuil, Founder & CEO of EuroPass, an actor specialized in the management of Chinese social media (WeChat, Weibo, Douyin, Weishi...), the implementation of Chinese mobile payment solutions (Alipay, WeChat Pay) and marketing solutions (influencers, partnerships, Chinese platform campaigns, etc.) and marketing solutions (influencers, partnerships, Chinese platform campaigns, etc.).
What are Guillaume De Roquefeuil's key tips for starting out on Chinese social networks as a brand?
🎯 Have clear and defined goals : this first step is essential, you must define your objectives according to your business structure (is my company already established in China or is it a question of addressing Chinese customers in France?). Beyond my structure, what is my brand objective? Do I want to generate visibility for my brand or generate sales?
🤔 Taking into account the specificities of the Chinese social media ecosystem : China has developed a digital ecosystem of its own, so before launching, it is essential to fully understand the uses and expectations of Chinese users, which are not the same as in the West.
👨 👩 👧 👦 Define a specific target to address : to know which platform to launch on (wechat, douyin, pinduoduo...), it is important to define your target well from the start. Indeed, some Chinese applications are used more by women than men.
📣 Choose the platform according to your brand goals : some platforms will make it possible to bring visibility to the brand while others will be more focused on social commerce.
💰 Investing for the long term : depending on your budget, you can launch on one or more platform (s). But to settle permanently on the Chinese market, it is necessary to invest over time, requiring a certain budget.
Do you want to wake up your audience with Chinese social media?
👇 Access the replay of our live 👇
Video to watch the replay of our 13th edition Wake Up Your Audience Social Media In China.
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